Assisting in developing and implementing marketing plans for the Business Marketing segment, that aim at customer retention, acquisition, and value extraction for corporate products in the assigned segment (Postpaid, Prepaid, Broadband, and others), through conducting market and competitor intelligence activities, researching international telecommunication companies new products and services providing support and assistance in developing new products and services and designing concept papers and marketing communications material to translate ideas to concerned parties.
You will be responsible for :-
* Performing market and competitor intelligence activities as well as forecasting analysis in collaboration with Pricing and Business Intelligence function, collecting data about market segments preferences, demands and penetration strategies…etc., in addition to researching and analyzing competitors’ products, services and offers to understand Zain’s position related to the business marketing segment.
* Researching and acquiring insights about new products, services and offers developed by international counterparts in the telecommunication sector and suggesting similar initiatives that can boost revenues.
* Soliciting customer feedback and requirements in business marketing segment from customer care, simulation and sales departments, as well as other external sources, and subsequently utilizing customer’s feedback in improving products and service levels and ensure customer satisfaction.
* Suggesting and presenting new ideas for products, services, and initiatives that will decrease churn, maintain customer retention, increase customer acquisition and increase revenues.
* Assisting in developing concepts for new products, services and offers’ initiatives, which include a description of its characteristics and requirements, and subsequently communicating them to concerned parties.
* Participate in preparing financial business models for new products which include the analysis of financial aspects such as breakeven points, expected revenue, marketing costs and others, in collaboration with the Pricing & Business Intelligence function.
* Assisting in translating the advertisement requirements to MARCOM team clarifying targeted customers for the new product/ service, selection of advertisement and media channels, material…etc.
* Providing sales and customer care with support, training, and direction in matters regarding the Zain’s business marketing products and serv
- Job Location
- Company Industry
- Company Type
- Employer (Private Sector)
- Job Role
- Marketing and PR
- Employment Type
- Full Time Employee
- Monthly Salary Range
- Number of Vacancies
- Job Ref.